About Rowan International


Rowan International was first established in 1985, with 35 years of experience we are now one of the largest residual stock distributors in Europe. We manage residual stock for the world’s largest FMCG manufacturers across Confectionery, Snacking, Drinks, Grocery, Personal Care, Household, and Cosmetics categories.

Our home is the discount channel operating with international, national, regional and independent retailers (traditional and online) as well as specially selected wholesalers and distributors. Rowan offers a trusted, professional, transparent and sustainable solution for our manufacturer partners in resolving:

  • Excessive stock levels
  • Short coded products
  • Production over-runs
  • Promotional and price marked packs
  • Part and mixed pallet lots
  • Store returns
  • Discontinued SKUs

The reach of Rowan’s discount customers throughout 26 European markets ensures we have a secure route to market for FMCG manufacturers whatever the country or category.

Our customers buy from us because they trust our source of stocks and we offer the worlds biggest brands at the most competitive prices.

With the discount channel being Europe’s fastest growing and most dynamic retail channel, Rowan is the best place to help manufacturers maximise returns in this channel with minimum risk and provide our customers with a competitive edge by offering the best brands at the best price.

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