How Rowan is backing the circular economy

Posted 22/04/24

When you partner with Rowan International you're not only supporting the circular economy by saving product from landfill but also boosting your company's CSR and eco-credentials

Rowan International is proud to be an eco-conscious company committed to reducing waste and promoting sustainability. The Rowan business model is based on finding the right home for high-quality products that would otherwise end up in landfill.

Every day Rowan rescues products that have been overproduced, are short dated or whose packaging has been rebranded. By purchasing this excess stock, we prevent it from being stuck in landfill where it would take years to break down and thus contribute to environmental and health problems. When Rowan buy excess stock, we're acting sustainably and we're providing consumers with cost-effective household essentials they may not otherwise be able to afford. We believe that everyone deserves access to high quality products!

What is the circular economy?
The circular economy is a model of producing and consuming goods which involves keeping products in the economy for as long as possible, whether that's through reusing, repairing or recycling products. In this way, the life cycle of products is extended as much as possible thus keeping waste at a minimum. With Rowan's help, your residual stock needn't end up in landfill. We get it into stores and then the hands of consumers who want it and can then recycle the packaging, giving you a sustainability story your customers will love to hear.

What type of product do Rowan save?
Rowan International's Managing Director Sarah Guest comments, "Essential items are often produced in excess, regardless of manufacturing efficiency and improvements in technology - factors such as weather and consumer taste both affect demand. If ignored, this excess stock can have a negative environmental impact. This is where Rowan comes in. "Overproduction occurs when a company produces more than they can sell. Plus, some retailers are unable to sell food if the best-before date is within a certain time period, even though that product is still perfectly safe to consume. Other products may feature slightly out-of-date branding or competitions, or the manufacturer has changed the pack size – nothing that impacts the product itself but a compromise that not everyone is comfortable with. At Rowan, we recognise this and offer our customers these products at discounted prices. By doing so, we're not only reducing waste but also providing the end consumer with an affordable option for their shopping.

Boost your CSR
Brands all over the world are vying for the best eco-credentials. They know forward-thinking companies need to think and act sustainably in 2024 and beyond, to help the planet and satisfy their customers. We want to know the brands we give money to are responsible, humane and aware of their impact on the planet. Which is why your company needs a good CSR story to tell: it not only means you’re doing the right thing for people and the environment but will also strengthen your brand image and help build consumer trust. And this is what you'll get when you buy from or sell to Rowan International.
Rowan understand this is a golden opportunity for companies in the FMCG and wholesale arena to tell positive stories about how they deal with residual stock.

Why choose sustainability?
According to recent research across 5,000 consumers in the UK, Germany, Italy, Spain and France, the vast majority of consumers take sustainability into account when shopping for everyday products such as food, drinks, and cosmetics. Waste is still a serious issue but things are slowly improving: every year more food is being redistributed via the commercial sector.
By buying excess stock from suppliers and manufacturers, we can reduce their environmental impact and create a more sustainable future throughout the supply chain. Our efforts have helped many suppliers become more greener, and we are proud to be a part of that positive change. Want to become more eco-friendly and help build a more sustainable future? Then talk to Rowan today.